内容简介
If you can’t trust those in charge, who can you trust?
From government to business, banks to media, trust in institutions is at an all-time low. But this isn’t the age of distrust—far from it.
In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history—with fundamental consequences for everyone. A new world order is emerging: we might have lost faith in institutions and leaders, but millions of people rent their home to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of “distributed trust”, a paradigm shift driven by innovative technologies that are rewriting the rules of an all-too-human relationship.
If we are to benefit from this radical shift, we must understand the mechanics of how trust is built, managed, lost and repaired in the digital age. In the first book to explain this…
目录
Copyright
Dedication
Epigraph
Who Can You Trust?
Evolution of Trust
Introduction
1. Trust Leaps
From eleventh-century traders to Alibaba: how trust works to cross barriers, calm fears and revolutionize what’s possible.
2. Losing Faith
Behind the devastating crisis in institutional trust–and why we’re now more likely to ‘phone a friend’.
3. Strangely Familiar
From sushi to self-driving cars–some surprising lessons in persuading people to trust new ideas.
4. Where Does the Buck Stop?
When trust crashes in the ‘self-managed’ digital world, who’s accountable?
5. But She Looked the Part
A cautionary tale about deceptive appearances, and the technology that could unmask fakers and frauds.
6. Reputation is Everything, Even in the Dark
What drug dealers on the darknet can teach us about great customer service.
7. Rated: Would Your Life Get a Good Trust Score?
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